The 2026 Shanghai International Transportation Engineering, Intelligent Transportation Technology and Facilities Exhibition (Intertraffic China 2026) will be grandly held from June 3-5 at the Shanghai Auto Exhibition Center! TATU Highway Group has confirmed its participation! The exhibition is deeply rooted in the "world-class transportation technology genes" of Intertraffic Amsterdam, a global trendsetter in transportation technology, and is jointly organized by the China Academy of Transportation Sciences, Ministry of Transport, and meticulously crafted by the localized professional operation team of RION Exhibition Group. As one of the main exhibitors at this exhibition, TATU Highway Group will showcase its numerous revolutionary tools developed over three decades in the road marking industry, tools that are poised to revolutionize the industry's development.
Company Profile
TATU Highway Group has been dedicated to the road marking industry, adhering to a strategy-driven development approach. As a national-level specialized and innovative high-tech enterprise, it is also the world's only comprehensive service provider covering the entire road marking industry chain. Based on its three core business segments—materials, equipment, and services—the Group has built a complete closed-loop industry chain for road markings, from technology research and development to product manufacturing and comprehensive end-user services. Targeting the global road marking market, the Group aims to "jointly build a sustainable development ecosystem for the global road marking industry," providing one-stop integrated solutions to its global partners.
The group owns three major road marking product brands: " TATU " road marking materials, " WELLROAD " road marking machinery, and " GENY " special road marking paint. It also owns three major digital service platforms: " TRAFFIC MARKING MARKETPLACE ," the world's first road marking industry platform; " SPECIAL VEHICLE RENTAL ," China's first crash-proof vehicle rental platform; and " TATU Intelligent Vehicle-to-Everything (V2X) System, " the industry's first digital intelligent network operation and management platform. The group strives to comprehensively address the many pain points that restrict the sustainable and healthy development of the global road marking industry through a fully integrated online and offline approach.
The Group, in collaboration with leading domestic and international companies such as " GREAT ROAD CHEMICAL INC ," has pioneered the launch of several series of specialized road equipment, including globally leading road marking vehicles, road marking removal vehicles, ride-on road marking machines, crash buffer vehicles, and road marking paint production lines. Most of these equipment products fill gaps in the domestic and even global markets. The Group has also launched a full range of high-end road marking paints, including high-gloss, high-resistance polyester and acrylic two-component paints, nano-nylon and high-gloss, high-heat-resistant paints, long-lasting pure acrylic solvent-based paints, and water-based paints. Many of these products have revolutionized industry perceptions due to their unique performance. Furthermore, while adapting to the trends of the times and completing the layout of R&D and production bases in five major urban clusters in China, the Group, with its historical mission of promoting the sustainable and high-quality development of the global industry, has built several cloud service platforms that are poised to change the industry's development trajectory. Simultaneously, it has launched several strategic services for the global market, including "turnkey factory construction" (paint factory) and "OEM manufacturing" (paint), gradually forming numerous differentiated operational advantages that allow it to lead the industry.
We have built a world-leading intelligent production line for a full range of road marking paints,
launched a full range of road marking paints comparable to those in Europe and America,
created a world-leading full range of large-scale road marking construction equipment, and
established several industry-wide digital service platforms aimed at achieving win-win cooperation.
An industrial architecture sufficient to ensure the sustainable development of the industry has been constructed.
Committed to transforming the workshop-style road marking business into a modern industrial business.
Filling a global gap in road marking paint
The manufacturing industry lacks fully intelligent production lines
Driven by both overseas investment and independent research and development, the company has built a full range of fully intelligent road marking paint production bases located in five major urban clusters across China and fully managed by the internationally renowned company GREAT ROAD CHEMICAL INC. , thus becoming the first in the world to achieve fully intelligent production of road marking paint and its materials.
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Launched the world's leading
Full range of high-performance rain and night marking paint
In collaboration with renowned domestic and international paint research institutions, and based on comprehensive optimization of traditional road marking paints, we have adapted to the requirements of the era of green and intelligent transportation. Through a combination of self-production and agency, we have launched a series of high-value road marking paints, including nano-nylon hot melt, high-gloss and high-resistance polyester two-component, and long-lasting pure acrylic room temperature paints, thus taking the lead in forming a complete product group of road marking paints that is leading globally.
| TATU : High-quality road marking paint series |  |
| GREAT ROAD CHEMICAL INC : High-Value Road Marking Paint Series |  |
| GENY : GENY Special Offer Road Marking Paint Series |  |
Created a world-leading
Full range of large-scale road marking construction equipment
The company offers a full range of road marking types, including large-scale road marking vehicles, ride-on road marking machines, high-pressure water line removal vehicles, dry milling machines, and airport adhesive removal vehicles. It also provides a complete range of fully intelligent road marking paint and material production equipment . This enables the construction of various high-value road markings such as nano-nylon checkerboard markings, two-component extruded star-dot markings, high-brightness and high-durability polyester markings, and high-brightness and high-durability ambient temperature markings. Furthermore, it provides highly adaptable modern construction equipment for special removal tasks such as airport runway adhesive removal and road surface roughening/cleaning. The company is gradually developing into the world's first special equipment manufacturing enterprise capable of comprehensively supporting the construction of various road markings and the production of various road marking materials.
Created with the aim of win-win
Multiple industry digital service platforms
TATU has created the world's first comprehensive cloud-based service platform for road markings – TRAFFIC MARKING MARKETPLACE ; the nation's first professional rental platform for crash barrier vehicles – TATU Rental; and the country's first vehicle networking management platform for highway construction – TATU. The Intelligent Vehicle-to-Everything (V2X) System upgrades the traditional offline sales model, characterized by promotional tactics, chaotic pricing, and unreliable quality, to an online direct supply model that offers platform-direct supply, genuine products, and superior service. It transforms the chaotic industry situation—where industry players operate in isolation, managers are at a loss, and operational models are unmanageable—into a collaborative ecosystem where resources can be shared, information can be exchanged, and cooperation can lead to win-win outcomes. It also transforms the chaotic situation of finding, using, and returning vehicles in the collision avoidance vehicle rental industry into a car rental ecosystem where users can freely choose vehicles, rent with one click, and manage their vehicles in real time.
Committed to transforming workshop-style road markings
The business model is an industrialized, sustainable ecosystem.
Ending the fragmented and extensive workshop-style paint production, upgrading to intelligent paint manufacturing throughout the entire process; ending the simple manual line marking by "people pushing and pulling", upgrading to modern equipment construction by "line marking trains"; ending the chaotic infighting in the industry caused by counterfeit products, upgrading to a sustainable development model based on regional integration.
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TATU Hotline: +86 400-615-8161
WELLROAD Hotline: +86 400-600-5128
