City Partners
Join hands with city partners to build a foundation for sustainable and win-win cooperation in the industry.
Join hands with city partners to build a foundation for sustainable and win-win cooperation in the industry.
Why Choose Us (Advantages of City-Level Partnerships)？
In response to the current situation of excessive involution in the domestic road marking industry, characterized by too many small and numerous market players, substandard and low-quality road marking types, poor quality and low efficiency in marking methods, persistently low costs leading to ever-decreasing prices, and declining project owner satisfaction resulting in increasingly difficult settlements, this initiative aims to reform the supply side of the domestic road marking industry. Leveraging the strength of Tatu Highway Group as a full-chain supplier of road marking materials, this initiative fully utilizes Tatu Highway Group's globally recognized supply capabilities for a full range of high-value road marking materials and intelligent construction equipment, as well as its unique advantages in qualifications, certifications, influence, and industry digital operation platforms. This comprehensive approach addresses numerous pain points for partners, helping them become sustainable and high-quality development enterprises with broad business coverage, strong sustainability, high bargaining power, and excellent profit guarantees .
At that time, Tatu Highway Group will leverage its five modern paint production bases, WELL-ROAD full-category special equipment manufacturing capabilities, full-chain construction service system, and multiple intelligent management platforms to completely transform the original situation of its partners , which was characterized by single and intermittent business , low added value, difficulty in maintaining credit, bleak prospects, and helplessness . Tatu will provide its city partners with an integrated solution of "resource integration + technical support + brand enhancement + diversified empowerment." This solution will eliminate the need for multi-party coordination, providing comprehensive and end-to-end support from material supply and equipment supply to operational support and service follow-up .
Support for the integration of resources across the entire industry chain
Without the need for extensive coordination, Tatu Highway Group leverages its five modern paint production bases, WELL-ROAD's full range of specialized equipment manufacturing capabilities, comprehensive construction service system, and digital operation platform to provide integrated resource services encompassing "material supply + equipment supply + brand authorization + operational support." As the exclusive authorized partner within the city, you can exclusively enjoy Tatu Highway Group's full range of high-value road marking materials, high-end construction equipment, and related business resources, completely resolving the industry's pain points of fragmented resources and poor adaptability, and quickly establishing a regional competitive advantage.
Diverse cooperation models and business empowerment
We offer a variety of flexible cooperation models: cooperation can be initiated through various means such as jointly building a modern industrial platform, providing subsidies for purchasing materials and equipment, outsourcing high-quality road marking/removal services, and establishing strategic cooperation warehouses; at the same time, we empower diversified revenue channels by authorizing agents to sell Tiantu Group materials, rent crash barriers, distribute traffic safety facilities, and conduct offline business on digital platforms, thereby breaking through the development dilemma of traditional business being singular, intermittent, and low in added value, and achieving "business expansion and guaranteed revenue".
Ecological co-construction and long-term development guarantee
Adhering to the concept of "co-building the platform, co-managing operations, and achieving win-win market results," we work together to build a standardized and orderly regional industry ecosystem. Through large-scale operations, we enhance our partners' market influence and risk resistance capabilities. We provide full-process support, including on-site visits and coordination, customized solutions, team building assistance, digital platform empowerment, and supplementary support for large-scale equipment needed for business development. With continuous subsidies and long-term operational follow-up, we help our partners achieve high-quality transformation and maintain regional industry leadership and sustainable development capabilities.
City-level partners, full-chain empowerment for win-win cooperation
With symbiosis as the bond, empowerment as the core, and ecology as the support, this path not only deeply cultivates the municipal benchmark market but also paves a sustainable route for regional industry co-construction and shared prosperity.
The city-level strategic partners selected by Tatu Highway Group are the exclusive authorized partners of Tatu Highway Group's various brand products and services in that city. Partners can choose different strategic cooperation contents according to their own actual situation.
To thoroughly address the numerous pain points of its partners and help them adapt to social and industry development trends, Tatu Highway Group is transforming and upgrading its high-value-added and sustainable road marking construction businesses, including high-value nano-nylon checkerboard (dot) road markings, two-component extruded star-dot road markings, high-gloss and high-durability polyester thin-spray road markings, thick-paste abrasion-resistant high-gloss water-based road markings, and long-lasting high-gloss room-temperature road markings. This also includes road marking construction businesses that meet the current demand for efficient transformation towards mechanized, green, intelligent, and professional construction methods for conventional hot-melt road markings (ordinary hot-melt flat lines and rumble strips). To this end, with the support of strategic investment, Tatu Highway Group will leverage large-scale road marking construction equipment and supporting materials, and maintain its leading position and sustainable development capabilities in the regional industry through a continuous subsidy strategy.
By authorizing partners to act as agents for the sale of Tatu Highway Group's various brand road marking materials, the rental of WELL-ROAD crash barriers, the sale of "Field and Yard Series" traffic safety facilities, and the offline business of the "Road Marking Intelligence" and "Tatu Highway Group Special Rental" digital platforms, we can completely resolve the development dilemmas faced by partners, such as their original business being singular, discontinuous, underutilized in terms of personnel, and inability to break through existing limitations. Through measures such as deepening and penetrating regional markets, refining and detailing road marking business, and diversifying related businesses, we ensure that partners can achieve high-quality development goals of profitability, ease of profitability, sustainability, and the ability to upgrade through cooperation with Tatu Highway Group.
While assisting its partners in achieving a high-quality transformation towards standardized road marking methods that align with the demands of modern development, primarily using road marking vehicles, removal vehicles, and their associated specialized vehicles, Tatu Highway Group can readily provide supplementary support based on its partners' business development needs. This includes offering large-scale road marking construction equipment or leveraging Tatu Highway Group's digital platforms such as the "Road Marking Intelligence" industry cloud operation platform and the "Engineering Construction Management" IoT platform to meet their real-time management needs for engineering construction and vehicle usage. Simultaneously, by scaling up its business across various brands within the Tatu Highway Group ecosystem, Tatu Highway Group enhances its profitability, strengthens its risk resistance and sustainable development capabilities, and leverages the continuous development and upgrading of Tatu Highway Group to enhance its industry representation in the region and create a sustainable and healthy industry ecosystem.
City-wide partners – jointly building a sustainable development ecosystem for the city's road marking industry
Based on mutual trust, relying on resources, and aiming for win-win results, this path not only revitalizes the city's road marking business but also builds a long-term ecosystem of symbiotic prosperity for the regional industry.
Leveraging its full-chain strength, Tatu Highway Group addresses the pain points of city-level business and jointly builds industry benchmarks
1.The city-level highway industry suffers from severe involution, single business focus, unstable revenue, and weak risk resistance, requiring comprehensive support from resources to operations. Tatu Highway Group, with its full-chain layout, diversified cooperation models, digital platform, and ecosystem co-construction concept, builds a solid foundation for city-level partners, ensuring "business expansion, guaranteed revenue, sustainable development, and a benchmark status."
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Exclusive Authorization + Full-Chain Resources: Locking in Competitive Advantage from the Source
2.As the exclusive authorized partner of all brands under the Tatu Highway Group within the city, partners can enjoy comprehensive resource support: Relying on five modern paint production bases and WELL-ROAD's full-category special equipment manufacturing capabilities, a stable supply of high-value road marking materials (nano-nylon checkerboard road markings, two-component extruded star-dot road markings, etc.) and construction equipment (line marking vehicles, line removal vehicles, crash barriers, etc.) is secured; Coupled with a "buy materials, get equipment free" subsidy strategy and a full range of conventional and high-end road marking products, the pain points of single business, insufficient equipment, and low product added value are completely resolved, quickly establishing a regional competitive barrier.
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Full-chain construction service system: professional team, standardized operation
3.Tatu Highway Group's own construction team has extensive experience in urban road operations: all members are professionally qualified and have completed thousands of kilometers of road marking projects; strict safety standards and quality control procedures are implemented on the work site to ensure zero accidents and zero defects in construction, so that partners can deliver with peace of mind and increase their reputation.
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Diversified Empowerment + Enhanced Revenue: Expanding Sustainable Profit Paths
4.Breaking the limitations of traditional single-business road marking, unlocking diversified revenue channels for partners: Authorized agency sales of Tatu Highway Group road marking materials, WELL-ROAD crash barrier rentals, distribution of "Field and Yard Series" traffic safety facilities, and offline business through the "Road Marking Intelligence" and "Tatu Highway Group Special Rental" digital platforms; By "deepening regional markets, refining road marking business, and expanding related businesses," we solve the dilemma of difficult credit renewals and unstable revenue, achieving the high-quality development goal of "making money, making money easily, being sustainable, and being able to upgrade."
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Ecosystem Co-construction + Enhanced Risk Resistance: Building a Solid Foundation for Long-Term Development
5.Adhering to the concept of "platform co-construction, joint operation management, and market win-win," we work hand in hand with partners to build a regional industry ecosystem: Through large-scale operation, we enhance regional market influence and risk resistance capabilities, avoiding vicious price competition; relying on Tatu Highway Group's "Marking Intelligence" cloud operation platform and "Engineering Construction Management" IoT platform, we meet real-time management needs; and we provide supplementary support for large-scale construction equipment according to business development, solving the problems of business interruption and inability to break through bottlenecks, helping partners become benchmark enterprises with wide business coverage, high influence, and sustainable development in the region.
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Full-process support + implementation guarantee: Making cooperation worry-free and efficient
6.From initial contact to ecosystem co-construction, we provide full-cycle support services: We invite you to visit our production base and equipment factory to experience our capabilities firsthand; our professional team conducts in-depth discussions on cooperation models, division of responsibilities, and profit distribution to customize personalized implementation plans; we assist in team building, resource integration, and platform integration to help projects land quickly; we provide long-term business support and resource replenishment to ensure the cooperation continues to grow, jointly cultivating the city market and building a standardized and orderly regional industry ecosystem.
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Our support system
Partner Screening and Selection Support
A professional team assists in assessing the regional market potential and partner qualifications, providing scientific partner selection criteria and process guidance to ensure that both parties share similar values and complement each other's strengths, laying a solid foundation for long-term win-win cooperation.
On-site visits and training support
We invite partners to visit Tatu Highway Group's Nantong equipment manufacturing base and Cangzhou/Chengdu paint and material production base to experience the product strength firsthand; we provide customized training on road marking material application, equipment operation, construction technology and management system, covering both theory and practice, to quickly improve the team's professional capabilities.
Base co-construction and operation support
Assist partners in planning and constructing modern road marking material storage and construction bases, and provide comprehensive guidance on site layout, equipment configuration, process design, etc.; dispatch operation consultants to assist in building a professional team and establishing management systems to ensure the efficient operation of the base.
Digital Platform Integration Support
A dedicated team is responsible for integrating and data consolidating the "Marking Wisdom" and "Engineering Construction Management" platforms with existing partner systems, providing 7x12-hour online technical support to ensure seamless digital management and efficient collaborative business operations.
Emergency Equipment and Material Support
Establish a regional emergency response mechanism to respond within 4 hours and allocate resources within 24 hours in response to emergencies such as equipment failure and material shortage; configure a regional backup equipment warehouse and material reserves to ensure that partners' business is not interrupted and the project schedule is guaranteed.
Continuous Upgrading and Ecosystem Building
Regularly organize regional partner exchange meetings to share best practices and explore innovative models; continuously optimize products and services based on market changes to help partners upgrade their businesses; and jointly create a standardized, orderly, and mutually beneficial regional industry ecosystem by scaling up the related businesses of various brands within the Tatu Highway Group.
Transparent processes make the start of cooperation simple and clear.
Every step is designed to respect your time, protect your rights, and ensure a smooth collaboration focused on mutual success.
City-level partner cooperation process
Partner Selection
Conceptual Communication
Site Visit
Cooperation Negotiation
Contract Signing
Collaborative Development and Win-Win
Partner Selection
Screening influential highway management agencies and highway maintenance companies within the city that share similar philosophies .
Establish initial connections with potential partners, such as individuals with strong capabilities ;
Conceptual Communication
Provide potential partners with a comprehensive overview of Tatu Highway Group's advantages, development vision, regional symbiosis concept, and...
Diverse cooperation models, precisely matching needs;
Site Visit
Invite potential partners to visit Tatu Highway Group's Nantong Equipment Manufacturing Base and Cangzhou/Chengdu Coatings Base.
Visit the materials production base to directly experience Tatu Highway Group's product strength, equipment level, and service capabilities
Cooperation Negotiation
Discussing core matters such as specific cooperation models, division of responsibilities, profit sharing, and scope of services.
Conduct in-depth discussions and sign a letter of intent for cooperation;
Contract Signing
Clarify cooperation details, service standards, and guarantee mechanisms, and formally sign the cooperation contract.
Finalize the implementation plan ;
Collaborative Development and Win-Win
Initiating resource integration, assisting in team building, connecting with operational platforms , and facilitating project implementation.
We will comprehensively develop all-dimensional related businesses , work together to cultivate regional markets, and jointly build a regional industry ecosystem.
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