The core of TATU’s corporate culture: Sincerity, Tolerance, Efficiency and Innovation.

Sincerity as the core, includes being true to the market, being sincere to customers, performing duties in good faith and getting along with others in a good way;

Tolerance as the atmosphere, includes being tolerant towards misunderstandings of customers and shortcomings of others;

Efficiency as the reflection, includes being efficient to respond the demands of the market and the customers, and being efficient to complete the work and tasks;

Innovation as the soul, includes the innovation in the strategy, concept, institution, technology, market and management.